Dali and Umani. Sweet Lady Jane and Disney Hall. Camus and a liquor store.
Synchronicity is everywhere. Or maybe it’s just seems that way, when there are similarities between unrelated objects.
The shape of Umami Burger’s logo, which resembles a hamburger bun, also brings to mind (well, my mind, anyway) Hercule Poirot’s mustache, Dali’s iconic Mae West lips sofa or Lee Miller’s lips in the Man Ray’s Heure de l’Obervatoire.
Of course Frank Gehry didn’t model Disney Hall after a delicious Sweet Lady Jane chocolate taco. (But wouldn’t it be great if he had?)
I love the sign for You Are My King Liquor, at the confusing triangular intersection of Fairfax, Olympic and San Vicente. The Fall by Camus has a serif treatment, You Are My King does not. Even so, both the book cover and store signage tell a story of ascension and decline through typography.
Umami Burger | 850 South La Brea Avenue, Los Angeles, CA 90036 | 323 391 3000
Sweet Lady Jane | 8360 Melrose Avenue, Los Angeles, CA 90069 | 323 653 7145
You Are My King Liquor | at Fairfax, San Vicente and Olympic, Los Angeles
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