Showing posts with label the gap. Show all posts
Showing posts with label the gap. Show all posts

Tuesday, March 9, 2010

Back in Black


Commercials that star dead celebrities are by definition, unseemly, but despite this, a 2006 spot for the Gap, which borrowed an Audrey Hepburn number from the movie Funny Face, was charming, especially when compared to a Dirt Devil ad that same year. (No one should have ever been allowed to manipulate the eternally graceful yet long-gone Fred Astaire into dancing with a vacuum cleaner.)
The Gap’s  “Keep It Simple” spot featured Ms. Hepburn dancing in skinny pants and a turtleneck, and it made a digital transition from a jazz-filled Paris club to a plain, studio setting with a blast of ACDC’s Back in Black.
The 1957 scene amply represented simplicity and pants to a modern audience, and like the Gap, I’d also found it inspiring — not to make a debatable TV spot, but to dress and live in a less complex manner, a notion I recently revisited this notion in a blogpost for MyShape.com. (I’ve been hiding out in black garb since the 1980s.) But regardless of your stance on dead celebrities hawking products (a mini-trend that, thankfully, seems to have waned) or on black as a wardrobe aesthetic, or if you just need a good dose of joy, song and imagined-Paris in your life, I recommend Funny Face.